Effective Date: 7/1/24

At Mansfield Orthodontics, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your information when you use our website, including interactions via SMS or other messaging services, in compliance with applicable data protection laws, including the 10DLC regulations.

  1. Information We Collect

We may collect the following types of information:

  • Personal Information: When you make a request for an appointment, or use our online self-selection of appointment, subscribe to our services, or engage with us via forms, we may collect personally identifiable information, such as your name, email address, phone number, mailing address, and payment information.
  • SMS and Messaging Data: If you opt into receiving SMS, text messages, or other communications via long code (10DLC) numbers, we may collect data related to these communications, including message content, time stamps, and delivery status.
  • Usage Data: We may automatically collect certain information about your interactions with our Site, such as IP address, browser type, operating system, and browsing behavior (e.g., pages viewed, links clicked).
  1. Use of Information

We use the information we collect for the following purposes:

  • To Provide Services: to manage your appointments and communicate with you about your treatment.
  • To Send Communications: To send SMS or text messages, if you have opted in to receive them. You may receive transactional messages related to your account, as well as promotional content if you consent.
  • To Improve Our Site and Services: To enhance the functionality, performance, and user experience of our website and services.
  • For Legal Compliance: To comply with applicable laws, regulations, and contractual obligations.
  1. Consent for SMS and Messaging Communications

When you provide your phone number, you may receive SMS messages from us for purposes including but not limited to: appointment information and account-related notices.

  • Opt-In: By providing your phone number and opting to receive messages, you consent to receive SMS communications from us.
  • Opt-Out: You may opt out of receiving SMS messages at any time by replying “STOP” to any message you receive..
  • Frequency of Messages: You may receive a certain number of SMS messages per month depending on your interactions with our services. Message and data rates may apply depending on your mobile carrier.
  1. 10DLC Compliance

If you have opted in to receive messages via 10DLC (10-Digit Long Code), we ensure compliance with the applicable rules and regulations set forth by mobile carriers and regulatory bodies.

  • Disclosure: We will disclose the purpose of messages you will receive, such as marketing, alerts, or account-related messages, and provide clear instructions for how to opt-out of these communications.
  • Opt-In Process: You will provide express written consent before receiving SMS messages from us via 10DLC. This may be done through forms on our website or other channels where you voluntarily provide your phone number.
  • Carrier Requirements: We comply with all applicable carrier requirements related to 10DLC messaging, including message volume limitations, message content restrictions, and carrier reporting requirements.
  1. Sharing of Your Information

We do not sell your personal information to third parties. However, we may share your information with:

  • Service Providers: Third-party vendors that assist us in operating our business (e.g., payment processors or SMS providers).
  • Legal Compliance: When required by law, regulation, or legal process, we may disclose your information to law enforcement or other government authorities.
  1. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Once your information is no longer needed, we will securely delete or anonymize it.

  1. Security

We take reasonable steps to protect your personal information from unauthorized access, alteration, or destruction. However, no data transmission over the Internet or storage system can be guaranteed to be 100% secure. We encourage you to take precautions to protect your personal data, such as using strong passwords and securing your devices.

  1. Your Rights and Choices
  • Access and Correction: You have the right to request access to, and correction of, your personal information.
  • Opt-Out of SMS: You can opt out of receiving marketing text messages by following the instructions included in each message. If you are unable to do so, please contact us at (860)477-4444.
  • Data Deletion: You can request the deletion of your personal data, subject to applicable laws and regulations.
  1. International Data Transfers

If you are located outside of the USA, please note that your personal information may be transferred to and stored in the USA, where our servers and data centers are located. By using our Site and providing your personal information, you consent to this transfer.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will notify you of any significant changes by posting the updated policy on our website, and we encourage you to review this Privacy Policy periodically.

  1. Contact Us

If you have any questions or concerns about this Privacy Policy or our practices, please contact us at:

  • Email: info@MansfieldOrthodonticsCT.com
  • Phone: (860)477-4444
  • Address: 2 Ledgebrook Drive, Mansfield, CT 06250